The items
It separates the plate the way you would say it out loud: salmon, rice, broccoli, dressing. Sauces and oils get their own line, because those are the ones people leave out.
4 itemsfrom one photo
Android · food diary
Real food doesn’t
come with a label.
Photograph the meal. Plateful reads what is on the plate, estimates the portions, and writes the label the packet never had — then keeps the running total for your day.
15 scans a month, free. No card to start.
One photo. No searching.
Nutrition Facts
1 plate as served (486 g)
Calories684
Fat28 g41%
Saturated6 g30%
Sodium890 mg39%
Carbohydrate61 g24%
Fibre7 g25%
Sugars4 g
Protein42 g35%
Grilled salmon 210 g · white rice 1 cup · broccoli 90 g · lemon-oil dressing 1 tbsp. The dressing is 119 of these calories.
Three things a food database can’t ask you.
Searching “chicken” and picking the fourth result is why most people stop logging in the second week. A photograph already contains the answers.
The portion
It reads scale off what is around the food — the plate's diameter, a fork, a can — and judges depth as well as area. A mounded bowl of rice is not a level one.
486 gestimated as served
The preparation
Grilled and fried are different foods. It reads the char, the sheen of oil, the batter, and prices the cooking fat it can see into the total.
+119 kcalfrom the dressing alone
Pick what you’re watching
One number, chosen by you.
A calorie total answers the wrong question for most people. Somebody cutting carbs doesn’t care that they’re 180 kcal under — they care that they’re 40 g of carbohydrate over. Your track sets the number in the middle of the ring, splits your macros around it, and tells the coach what to lead on.
Losing fat
Watching Calories
A deficit you can hold, with enough protein to keep muscle.
All for protein
Watching Protein
Hit the protein number first; everything else follows it.
Cutting carbs
Watching Carbs
Carbs are the number to watch. Fat fills the gap.
Eating balanced
Watching Calories
No emphasis, no restriction. Just an honest running total.
Heart-smart
Watching Sodium
Sodium is the number. Most of it arrives before you reach for the salt.
More fibre
Watching Fibre
The one nutrient almost nobody gets enough of.
Change track whenever you like. Meals you have already logged keep the numbers they were logged with — a track changes how the day is divided, never what you ate.
The running total
A label for the day,
not just the plate.
Tell Plateful your height, weight and what you are trying to do, and it works out the day’s calories and macros the way a dietitian would — Mifflin-St Jeor for the basal rate, protein set per kilogram of bodyweight rather than as a percentage, so a deficit never quietly cuts the macro that protects lean mass.
Every meal you log moves the same panel. At 9pm you can see what is left rather than guess.
Set up your targetsToday
Thursday · 3 of 4 meals logged
Calories1,842
Protein118 / 134 g88%
Carbohydrate196 / 232 g84%
Fat61 / 70 g87%
Fibre19 / 33 g58%
Sodium2,110 / 2,300 mg92%
478 kcal left, and fibre is the gap. Target 2,320 kcal for a 0.5 kg-a-week loss.
Weekly review
Somebody who has read every day of it.
Ask for a review and Plateful reads the whole period against your targets — the pattern, not the average, because a week on target and a week at double it average out to something that never happened.
It gives you numbers and one thing to change. It will not tell you that you were good.
“Protein averaged 78 g against your 134 g target, and the five days it came closest were the five days you logged breakfast. Sodium is fine. The single change worth making this week: put 30 g of protein into breakfast — two eggs and a yoghurt gets you there — rather than trying to make it up at dinner.”
Priced by the scan.
The photograph is the only part that costs anything to run, so it is the only part you pay for. Typing a meal in and fixing an estimate are free, forever, on both plans.
Free
15scans a month
Enough to find out whether tracking sticks before anyone asks you for a card.
Premium
$7.99a month
600 scans a month — six meals a day, every day — plus coach reviews and the full history.
Questions worth asking first.
- How accurate is it, honestly?
- It is an estimate from a photograph, and it says so. Identifying the food is the easy part; the portion is where the error lives, which is why every item shows its grams and every number is editable. Correcting an item takes one tap and costs nothing. People who correct the first few days find the rest close enough to be useful.
- What counts as a scan?
- One photograph analysed is one scan. Typing a meal in by hand is free and unlimited on every plan, as is editing anything the estimate got wrong. A coach report costs three scans, because it reads weeks of meals and writes a page about them.
- What happens when I run out?
- You can still log by hand, and the month's allowance comes back on the 1st. If you want more before then, a pack of 200 scans is available and never expires — it sits behind your monthly allowance and is only drawn on once that runs out.
- Do you keep my photos?
- Meal photos are stored so your history has thumbnails, and they are only ever served through links that expire. Delete a meal and its photo goes with it. Nothing is used to train anything.
- Is there an iPhone app?
- Not yet — Android first. The web account works on any phone if you want to keep an eye on the numbers in the meantime.
Get it on Google Play15 free scans a month, no card.